Why advertise on Accounting Basics for Students?

Demographics

• Accounting Basics for Students’ primary demographic are students enrolled at school and college level as well as working professionals.
• This target audience is commonly looking for solutions to specific accounting problems on the net and is typically well-versed with computers, computer software and the internet in general.
• When describing Accounting Basics for Students, Alexa states that “people who attended graduate school are greatly over-represented at the site.” They additionally state that the most common age bracket is 25-34.
• Visitors to Accounting Basics for Students come from all over the world. 30-40% of Accounting Basics for Students’ traffic is from the USA). This is followed by India (8%), Great Britain (5%), Australia and Canada at 4%, and the Philippines, Russian Federation and South Africa at 3% each. Top 20 countries also commonly include Pakistan, Malaysia, Japan, Singapore, the UAE, New Zealand and China.

Traffic

• 25,000 unique visitors per month (as at June 2011) and climbing ensure that your product will get a great deal of exposure.
• The site continues to grow at a tremendous rate. It has a growth rate of around 15% per month and has 5Xed in the last 12 months alone (see monthly traffic listing below).
• At least 20 individual web pages rank in the top 10 for Google searches for their respective keyword. For Bing searches the figure is even greater – 31 individual web pages rank in top 10 searches.
• High-traffic web pages consistently get over 2,000 page views per month on their own, some achieving up to 3,500 page views.

Sponsorship Opportunities and Rates

Advertising rates are negotiated on an ad hoc basis and are based on:

• Traffic (site-wide or for specific pages),
• Value to the sponsor,
• Ad format/size/prominence.

You will be able to choose where and in what format your ad will appear on the site. We will work with you and create a tailor-made solution for your business so that the flow of customers to your business is maximized.

Here are some examples of advertising options with rough estimates (as at July 2011):

• Prominent advertising on one of the site’s top web pages: approximately $100 per month per page.
• Sitewide advertising in right-hand column: $400 per month.
• Advertising in monthly or bimonthly newsletter (The Student Accountant): approximately $100 per issue.

Advertising rates may also be computed on a cost-per-click basis, if this is preferred. This would be calculated according to prevailing rates for search terms related to your business and/or its products on the internet (this can be obtained from Google).

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